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Discussion 1. What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.
Discussion 2. Explain the roles of marketing research and its importance in making marketing decisions.
Discussion 3. What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.
Define and describe "Primary Research" and "Secondary Research" and give 3 specific examples of "primary research and secondary research.
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
What should Taco Bell do to convince their core male customer to change their behavior to try the new breakfast offering? Use knowledge in consumer behavior.
Identify the marketing opportunity (product or service) your chosen organization/brand can take advantage of and use as leverage to improve their business.
Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.
Examine the positive and negative ramifications of marketing with social media for developing nations. Determine whether or not these developing nations' lack of resources
how does the approach to privacy differ in the united states from europe?nbsp what are the implications for businesses
Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment
Global growth generators: Moving beyond emerging markets and BRICs by Willem Buiter, Ebrahim Rahbari
What are they selling? What is their mission/goal? What is the total count of their video views? How much money do they make from their Youtube videos?
Determine how you would assess demand for and the cost to produce your product or deliver your service. Provide specific examples to support your response
write a proposal of no more than 750 words outlining the research approach you will use for your strategic planhow
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