What is fit between advertising-zeitgeist of united states

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Question

Advertising: A Capitalist's Defence What is the "fit" between advertising and the Zeitgeist of the United States as a prototypical capitalist society in the 20th century? In other words, this question asks you to defend advertising: Why and how does advertising contribute to the success of the American system (-classical liberalism and individualism, capitalist realism, laissez-faire market, economies of scale, Constitutional right to "pursuit of happiness," optimism as a national ethos)?

Keywords for answering this question: mass production, mass consumption, economies of scale, classic liberalism, self-seeking, intellectualism, use value/exchange value, promotional culture, self-interest, freedom, bright-sidedness, rational choice, least common denominators, self-correction, the marketplace of ideas, quietism, atomism, consumerism, the American dream, cheerleader.

Reference no: EM133749997

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