What is feasibility study and qualitative data

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Reference no: EM133672974

Questions

1. What is a "Feasibility Study?"

A. A market/population study that focuses on qualitative data only and real-world surveys on consumer food preferences.
B. A market/population study that focuses on quantitative data only.
C. A market/population study that focuses on quantitative, qualitative, and competitive analysis data to determine whether a business is likely to succeed.
D. A study that is given to restaurant staff each year, is done internally, and is used to inform the management staff on quality of goods sold and staff satisfaction.

2. What the best example of "psychographic" data?

A. A person's range of income.
B. A person's age.
C. A person's gender.
D. A person's favorite recreational activities.

3. What is the best example of "demographic" data?

A. A detailed description of a person's religious views.
B. A list of the most common ethnicities in a specific geographic area.
C. A two-page article on the culinary preferences in a specific neighborhood.
D. An essay on food and beverage trends in Asia.

4. What is the best example of "quantitative" data?

A. Data that has to do with detailed, written out descriptions of ideas and concepts.
B. Data that has to do with detailed descriptions of cultural values and religious beliefs.
C. Data that has to do with a person's feelings and emotions.
D. Data that has to do primarily with numbers.

5. What is the best example of "qualitative" data?

A. A list of quarterly profits and losses from a restaurant's financial accounting books.
B. A list of age ranges within a given group of people in a specific geographic area.
C. A person's average income.
D. A written out description of your guest's feelings and thoughts about an entree on your menu.

6. What is the best example of "qualitative" data?

7. You are the general manager of a successful Mexican restaurant that specializes in chicken burritos and Mexican beer and is very affordable (average price of a plate of food is $10). What would be the best example of an indirect competitor to your restaurant?

A. A sushi restaurant that is in the same area and has a similar price point.
B. A very expensive Mexican restaurant in your area.
C. A very expensive Mexican restaurant across town.
D. A French restaurant that is across town but has a very similar price point.

8. You are the executive chef of a very successful and very expensive steak house (average price of an entree is $65). What would be the best example of a direct competitor to your restaurant?

A. A very expensive French restaurant in your area.
B. A moderately-priced sashimi and Japanese food restaurant in your area.
C. A very affordable, take-out-only steak and burger restaurant in your area.
D. A very expensive steak house in your area.

9. A dish on your menu has 20 grams of carbohydrates, 2 grams of protein, and 5 grams of fat. How many calories does this dish have?

A. 108
B. 133
C. 27
D. 190

10. An ingredient on your menu has 6 grams of insoluble fiber. How many calories do we get from this ingredient?

A. 0
B. 56
C. 60
D. 12

Reference no: EM133672974

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