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What is ethical and socially responsible marketing

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Reference no: EM13995331

usiness Ethic Question: (Actually, I can find answers on this website, but I want it in own words, in case of  plagiarize problem. My professor needs my answer today. So, I want it as soon as possible.)

Fiji Water

What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability?What factors contributed to the marketing success of Fiji Water?What does it mean for Fiji Water to go carbon negative? How does one measure and report carbon footprints of products? Is the carbon footprint of Fiji Water big compared to other products?Are Fiji government's concerns about the "negative" contributions of Fiji water to the local community justified? Does the company do enough to improve its relations with the Fiji government and the local community? What else should Fiji do to improve those relations? 

Reference no: EM13995331

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