What is engagement

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Reference no: EM133351018

Assignment:

1. What is engagement and why is it important for building a strong brand (Engage: Chapter)?

2. Explain the New Rules of Brand Communications in the Age of Social Media (Social Media ROI: Chapt Digital Analysis: Brand (Digital Marketing Analytics, Chapter, page 59)

- List and explain the benefits of Digital Brand Analytics

- List and explain 3 components of digital brand analytics

- Define Brand Audience and the key components.

- Define Audience Reach and the key components

- Define Audience Attention and the key

- Define Total Audience Engagement and the key components.

Reference no: EM133351018

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