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Discussion
Pick out two competing brands from a particular industry (e.g., Whole Foods vs. Trader Joe's). Be sure to list the two you chose. How is each positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each brand's awareness level and consumer loyalty level. What is each brand's personality? Watching a commercial for each, looking at social media pages for each, and similar activities can be useful here. Be sure to provide full rationale for your answers.
Discuss how the stage of the product life cycle plays a role in product pricing. Consider the question of price-quality relationships in positioning of the product.
What are the steps for the implementation of international positioning and what factors must firm's take into consideration in this process?
for the abridged shouldice hospital case 2005.1.what are the capacity of the hospital in patient per week?2.where are
What are the basic factors involved in deciding whether to use standardizes or customized marketing
Which technology do you believe will be most important to retailers' success moving forward? Why? What challenges do you believe retailers face as it applies.
Describe an instance in which this strategy influenced was used to make a purchase.
What recommendations would you make to use/change how social media is used advantageously for your service?
Discuss the relevance of the concepts of international marketing that were developed for the manufacturing sector to understanding the internationalization
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Compare and contrast qualitative and quantitative data and research approaches. Apply these 2 different approaches of market research to 2 different companies. If you were researching information for a new car for Ford Motor Company to launch, what m..
1) What macro- and micro-environmental factors should the company consider when marketing their product? 2) How should the company use segmentation, targeting, and positioning to ensure market success?
Identify and describe a global market (use the company AMAZON). Analyze pros and cons of entering this specific market.
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