What is distribution strategy

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Assignment:

Please provide a promotional and distribution strategy for the marketing plan for the introduction of Levi's Flex Jeans

Distribution strategy: What is your distribution strategy: exclusive, intensive, or selective. Where will you distribute your product: remember you need to link it with the pricing. If your pricing is high, then your distribution might be selective or exclusive. If the price is low, then intensive distribution is more appropriate, and you will need to distribute your products everywhere.

Promotional strategy: Will you be Mass advertising the product?

Reference no: EM133502155

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