What is distribution channel

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Discussion 1.

What is a distribution channel? What decisions go into selecting a distribution channel? What are the major types of channels? Provide an example.

Discussion 2.

Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?

Reference no: EM133110651

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