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What is digital ubiquity

Assignment Help Management Information Sys
Reference no: EM131891035

- Closed book, short answer and essay questions. 

- Major Topics:

  • Competitive Strategy Analysis
    • How does IT change the basis of competition?
    • How does IT add value to existing products or services or create new ones?
    • What do you mean by Business and IT Alignment? Why is such strategic alignment important?
  • Digital Future
    • How are digital technologies changing the way companies do business?
  • Business Process Reengineering, Reengineering Works
    • Essence of reengineering, Principles of reengineering, Why did we design inefficient processes?
    • Can you apply BPR to Ford, Tachshop?
    • Why would you do BPR in business?
  • Business Model
    • What is a Business Model?
    • How do you develop or rethink a Business Model?
    • Amazon.com 2016 case
  • Digital Ubiquity
    • What is digital ubiquity? Why is it important for business and management? What makes digital technology transformational? Also consider the above questions from a value creation perspective.
  • CRM, Profiting from Customer Data
    • Customer Data Strategies (in the article)
    • How would you achieve better CRM (namely, more business, revenue, sustainability, etc.) using Customer Data Strategies and CLTV?
  • CLTV
    • Calculation
  • DDOS
    • What is DDOS?
  • Textbook Chapters 1- 7 all included
    • Most important chapters: Chapters 2 and 5
    • Mini cases:

 Zipcar (Chapter 2)

 Santa Cruise Bicycles (Chapter 5)

  • Cloud-based Accounting IS case
    • Transaction Cost Economics
    • Outsourcing
  • Amazon.com 2016 case (see above)
  • Quizzes (two)
  • Assignments (individual and group)

NOTE) iPremier case itself would not be included in the exam.

Reference no: EM131891035

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