What is desirable about higher education

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Reference no: EM132221262

What is desirable about higher education? Is it an industry? How can you break in down into categories, subgroups, or competitive categories? Higher education is a flat organization - comparable with the military or hospitals. Across these three contexts, they are relatively similar - fixed entities with comparable offerings. What challenges emerge with respect to marketing? How are these three organization types similar? How are they different? What are the fundamental elements we may presently be overlooking - with respect to marketing Master's Degrees? Is it better to market (shotgun approach) to individuals or is it better to employ a sniper approach (laser-focused) on organizations (whose employees would benefit/add organizational value through higher degree acquisition)?

Reference no: EM132221262

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