What is definition of market share

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GE has various strategic business units. One such SBU is jet engines. Let’s say jet engines is a market with a growth rate of 25% annually. Current GE sales for the product are $6 billion. Total industry sales are $10 billion. There are three competitors in this industry, including GE, with the next largest competitor having $3 billion in sales and the smallest competitor having $1billion (Week 2 lecture notes on Market Measurements): a. If you were to draw a BCG Growth Share Matrix, (1) would GE’s jet engines be considered a question mark, star, cash cow or dog? (2) Why? (Lecture notes Week 1 Portfolio Planning) b. (1) What is a definition of market share? (2) What is GE’s current jet engine market share in percentages? (Week 2 lecture notes on Market Measurements)

Reference no: EM132291529

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