What is define the advertising strategy

Assignment Help Marketing Management

Reference no: EM132651472 , Length: Word count: 1500

You have been tasked with writing a preliminary media schedule for the upcoming product launch. Media calendars can be written in a variety of ways to include the specific media choices. Research how one can be written so that you may present the schedule to the company's brand managers via Web conference

Question 1: Write a clear advertising media objective.

Question 2: Define the advertising strategy.

Question 3: Define the target audience.

Question 4: Draft the creative message and how it will appeal to your target market.

Question 5: Describe the media mix and how you will reach the target market.

Question 6: Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.

Question 7: Create a 1-year media calendar with specific media choices.

Attachment:- Media.zip

Reference no: EM132651472

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