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Buying, Having, and Being: An Introduction to Consumer Behavior

Question 1: What are the three stages of consumer behavior process?

Question 2: What does market segmentation mean and why marketers use this strategy?

Question 3: Define exchange and describe its importance in marketing.

Question 4: Explain how each of the following can be used as segmentation basis? Age, gender, family structure, social class and income, race and ethnicity, geography, lifestyles.

Question 5: What is database marketing? What is big data?

Question 6: How popular culture can impact marketing?

Question 7: What are the four different types of relationship that a person might have with a product?

Question 8: What are our motivations to consume? How our needs and wants differ and how they impact consumption?

Reference no: EM132422632

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What is database marketing : What are the four different types of relationship that a person might have with a product?What are our motivations to consume?
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