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What is cultural and political environment

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Reference no: EM132990988

The cultural environment and political environment of the McDonald in China which may influence the company's marketing activities

-what is cultural and political environment?
-identify TWO major issues/challenges in the chosen aspect in relation to the firm's marketing activities in the foreign market it is currently operating in.
-justify why these two issues/challenges are more important than other issues and provide reliable evidence (preferably academic references) on the existing and/or potential impacts of these issues on the business.
-Based on the above discussion, should make TWO specific and practical recommendations for improving the firm's marketing success in that market.note: link it to McDonald in China

Reference no: EM132990988

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