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What is CRM

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Reference no: EM133443062

Part 1.

What is CRM? Provide a brief intro to CRM. Find 2 articles that address your selected company Nestle approaches. Provide a summary of the articles. Explore your company's internet presence and identify how your company is implementing CRM.

Part 2.

Take a look at your compagny Nestle website content. Evaluate how your company addresses each objective (emotional, rational, inspire, convince) Breakout by each objective.

Reference no: EM133443062

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