What is cpm

Assignment Help Management Theories
Reference no: EM131462720

Question: BUILDING TEAM SKILLS

The cost of promotional methods is an important factor in a promotional campaign. Representatives who sell advertising space for magazines, newspapers, radio stations, and television stations can quote the price of the medium to the advertiser. The advertiser then can use cost per thousand persons reached (CPM) to compare the cost efficiency of vehicles in the same medium.

Assignment: 1. Working in teams of five to seven, choose one of these media: local television stations, newspapers, or radio stations. You can choose magazines if your library has a copy of Standard Rate and Data Service.

2. Using the following equation, compare the CPM of advertising in whatever local medium you chose:

   CPM = price of the medium to the advertiser x 1,000

                          circulation

3. Report your team's findings to the class.

Reference no: EM131462720

Questions Cloud

Leading cause of preventable deaths worldwide : Tobacco smoking is the leading cause of preventable deaths worldwide. It is a risk factor for lung cancer and several other types of cancer.
Choose one topic within business ethics : Choose one topic within Business Ethics. Formulate three questions relevant to your topic using three different key principles of CST.
What would you do related to the preparation : What would you do related to the preparation and use of the statement of cash flows as well as the accounting tools of financial analysis.
How can these risk factors affect treatment planning : Identify and discuss some risk factors that can make recovery from substance use disorders more challenging. How can these risk factor affect treatment planninG
What is cpm : The cost of promotional methods is an important factor in a promotional campaign. Representatives who sell advertising space for magazines, newspapers.
Do you see any evidence of stereotypes : To discover how stereotypes can enter your mind, take a moment to do a short thinking experiment. List the first words that come to mind when you see or hear .
What principles of internal control were violated in case : Indicate the three ways that Bret attempted to conceal the theft and the dollar amount involved. What principles of internal control were violated in this case?
Undergraduate level microbiology-related bioinformatics : Example of a simple undergraduate level microbiology-related bioinformatics research project with instructions on how to conduct it step by step.
Compare the characteristics of the drinking stage : Compare the characteristics of the drinking stage and the transition stage of recovery. How are the treatment goals and interventions similar

Reviews

Write a Review

Management Theories Questions & Answers

  Learning in action

Learning contract proposal that will form the basis of your learning contract report.

  Change is the only constant

"Change is the only constant " Evaluate the different types of change that have occurred in Sony.

  How do advertisers try to use group influence

How do advertisers try to use group influence?  Will you find any specific examples and explain the relevant theory of group behavior and influence?

  Case study:saving sony

You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.

  How the stock market works

The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.

  Find the optimal production quantities

Find not only the optimal production quantities, but also the optimal total cost.

  Describe the management process

Describe the management process and identify the skills required to manage business organizations.

  Case study : bert''s bonsai and aquatic sport museum

Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.

  Knowledge management techniques

Demonstrate understanding of the many-sided nature of knowledge management

  Theory of transtheoretical model

Demonstrate understanding of the many-sided nature of knowledge management

  Write a paper on historical trends of management

Write a paper on Historical Trends of Management.

  Theory of reasoned action

Theory of Planned Behavior and Integrated Behaviors Model

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd