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What is cost-benefit analysis for each promotional tactic

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Reference no: EM133410554

Case Study: Based on your target market and budget, what is the most effective combination of promotional tactics you should use to promote your simulated coffee shop and maximize our ROI?

Questions: Possible follow-up questions and points to consider in the discussion could include:

  • Who is your target market, and what are their needs and preferences when it comes to coffee shops? For example, are they mostly college students looking for a quick caffeine fix, or working professionals seeking a cozy atmosphere to relax and work?
  • How much is your budget, and what is the cost-benefit analysis for each promotional tactic? For example, how many customers do we expect to attract with each option, and how much revenue will that generate?
  • How can we leverage different channels to reach our target market effectively? For example, can we use social media to target younger customers, or radio ads to reach commuters during rush hour?
  • What kind of messaging and offers will be most appealing to your target market? For example, will the 50 cents off offer be more appealing to price-sensitive customers, while the two-for-one deal will be more attractive to groups or couples?

 

Reference no: EM133410554

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