What is cooperative advertising

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Reference no: EM131462576

Question: 1. What is cooperative advertising? What sorts of firms use it?

2. What is the difference between publicity and public relations? What is the purpose of each?

3. Why is promotion particularly effective in positioning a product? In stabilizing or increasing sales?

4. What factors determine the specific promotion mix that a firm should use?

Reference no: EM131462576

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