Reference no: EM132869692
What is content marketing? What is its purpose? Give some examples of content marketing.
Search engines are a key means of attracting traffic to a Web site. List and define two tactics used in search engine marketing (SEM): search engine optimization and search engine advertising.
-Definition
-Keys to success: both onpage and offpage.
Please explain what a wireframe is and why it is useful. What does resolution mean in this context?
-Give five tips to improve the usability of a website.
-Give five tips to improve website conversions.
Distinguish among Trademarks, Copyrights and patents.
-Explain the differences among Trojans, Viruses and worms
-What are cookies? Name some uses for cookies.
Why is email marketing so popular? What are its weaknesses? What are the keys to a good email campaign?