What is consumer relations

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Reference no: EM133404052

Questions:

1) What is consumer relations, and what are the similarities to and differences from other forms of public relations, such as media relations and employee relations?

2) What is reputation management, and how does it intersect with advertising programs? Find a corporate reputation campaign and analyze its effectiveness.

3) Explain why public opinion is important to the success of public relations.

4) Compare and contrast the practice of advertising and the practice of public relations.

5) In analyzing public relations tools, compare the use of paid, owned, and earned media. Explain the difference between the three categories.

6) What are the primary tools of media relations?

7) What is the impact of digital and social media on public relations and IMC?

Reference no: EM133404052

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