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What is consumer-oriented research-target-market research

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Assignment:

What is the difference between consumer-oriented research and target-market research?

  • Consumer-oriented research identifies the product characteristics that turn into selling points, while target-market research assists marketers in understanding the context of a product's use.
  • Target-market research identifies the product characteristics that turn into selling points, while consumer-oriented research assists marketers in understanding the context of a product's use.
  • Consumer-oriented research focuses on direct observations of consumers using a product, while target-market research identifies the best market for each benefit of the product.
  • Consumer-oriented research identifies the best market for each benefit of the product, while target-market research focuses on direct observation of consumers using the product.

 

 

Reference no: EM133661157

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