Reference no: EM132185526
1. At which of the following levels of competition must be marketer customers that product form is the best in the product category?
Product from competition;
Product category competition;
Generic competition;
Budget competition
2. Market development strategies include all of the below except”
Targeting customers in a segment that are already being targeted;
Targeting customers in other geographical areas;
Targeting non-buying customers in a currently targeted segment;
Targeting segments where competitors are weak
3. What is composed of loyalty, awareness, perceived quality, favorable brand associations and other assets?
Brand awareness;
Brand equity;
Consumer behavior;
Market segmentation
4. Which of the bellow method is best in developing a complete picture of customer behavior in the relevant product category or market? C
customer analysis;
Conjoint analysis;
Perceptual map;
Segmentation research