What is competitive value offering

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Reference no: EM132821886

CREATE A UNIQUE BOUTIQUE GYM

For this assignment, your task is to start a unique boutique gym post Covid-19. You are to design a gym concept that demonstrate an innovative and creative approach to cater to needs that have not been met in the marketplace (limit your idea to United States only).

Question 1: To WHOM would you like to focus on designing the boutique gym?

Question 2: What problems are you attempting to solve? What are the NEEDS of the customers that you have uncovered?

Question 3: What is your competitive value offering? What specific VALUE variables would you seek in the design?

Question 4: Who are the COMPETITORS in the market, that have similar value as your proposed product? What are their MISSION, STRENGTHS, & WEAKNESSES?

Question 5: How will you modify your Marketing Mix? WHAT is your plan for the type of PRODUCT (e.g. brands, service), PRICE level, PROMOTION outlets, and PLACE, other ways of delivering goods (and in comparison to your competitions)?

Reference no: EM132821886

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