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Case Study: Imagine that vou were hired as the new manager of vour favorite local restaurant. Part of the owner's directive to vou is that he wants vou to revamp the restaurant's marketing efforts since the previous manager paid verv little attention to it. Complete a market analvsis and submit a report of 1vour findings to the owner before proceeding to the next step. Requirements Provide a brief overview of the market in which vour favorite restaurant sits.
Questions: You will:
{a} defining the 4 Ps's of the business
{b} it's competitive set, and
{c} the market segments that it currentlv attracts. In a 500 word paper, be sure to clearly communicate the restaurant's position. Also the following questions: - What is Marketing segmentation? - What is a competitive set and why is it important to evaluate? - What changes would you recommend to the restaurant's current market segments and brieflv explain why changes are needed and how it will affect business.
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