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What is combined reach

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You are advertising on two television programs that achieve the reach percentages listed. What is their combined reach?  

Program             Reach (%) 

Diving for Dollars         13

Guess the Costs           10 

You are advertising on three local radio stations. Each of them achieves the reach level shown. What is their total reach?

    Station       Reach (%) 

    WDZZ           9 

    WFAM          14 

    WBTC           16 

You are advertising in four magazines with the respective reach figures shown below. What is the combined reach of all four magazines?  

Magazine                 Reach (%) 

Around the House             11 

The Fixer Upper              14 

Feathering the Nest           20

Handyman Specials           26

Reference no: EM132107375

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