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Assignment:
Products, Services and Brands: Building Customer Value
Please answer questions below and post them here by the due date.
- Why are firms increasingly relying on experiences to differentiate their market offerings?
- What are the three levels of a product-and the value added at each level-that marketers must consider as they develop products (bundles of benefits that satisfy consumer needs)? Provide an example of each.
- What is co-branding? What are its advantages? What are its disadvantages or limitations?
- Your answer for each question must be a minimum of 200 150 words. You will have points deducted if your answer is less than 200 150 words per question.
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