What is channel of distribution

What is channel of distribution

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Reference no: EM132603

Question

"A significant element in marketing of any company is to devise appropriate channels of distribution."

(a) What is "channel of distribution"?

(b) Why don't all companies use same form of channel?

(c) Using suitable examples, illustrate how a company may decide upon distribution means to suit their products.

Reference no: EM132603

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