What is causing the leftward shift in demand for golf

Assignment Help Other Subject
Reference no: EM132144235

Question: Write a small paragraph (8 lines max) with a summary of the article and answer the following questions:

What is causing the leftward shift in demand for golf?

How do expectations cause demand shifts?

Why is China experiencing a golf boom?

Behold the golf course. Graced with rolling fairways, pristine greens, ancient oaks and other natural fanfare, it presents a striking picture.

But as beautiful as a golf course may be, its looks belie the trouble besetting the industry that created it.

According to the National Golf Foundation, the number of new courses expected to open in the United States in 2008 is the smallest in 20 years. More courses are scheduled to close this year (nearly 100) than the 80 expected to open, though the closures have fallen since almost 150 were shut down two years ago. The golf construction boom of the 1990s - when about 2,500 new courses (mostly daily fee ones) were added to the 13,000 or so already extant in the U.S. - is not only over; it's stuck in reverse.

The problems of the broad economy are bedeviling golf course construction. The housing market's collapse has hampered development, since a number of golf projects these days are tied into on-site housing. Getting financing to build a new course is tougher than it has been in decades. Projects that were started this year have seen the bulldozers turned off until better times appear.

Consider Rick Jacobson, a golf course architect in Libertyville, Ill. For nearly two decades, the founder of Jacobson Golf Course Design designed and renovated courses in Chicago suburbs, such as Bloomingdale and Winnetka, as well as nationally. But in the last few years, Jacobson - who has worked with Jack Nicklaus on a number of projects - has focused on a new market: China.

Last month, Jacobson agreed to design a 27-hole course in Hong Kong. It's his third venture in China, following the 36-hole Lion's Lake Resort course near Guangzhou and Chaozhou, an 18-hole resort course.

"In the foreseeable future we won't see growth like the 1990s in the U.S. again," said Jacobson, who also agreed to design a course in the Italian province of Calabria this year. "Some of the projects were ill-conceived. Some courses were just a temporary fad until they could flip it to a developer."

When it comes to those sports whose purpose is to attract public participation, it's hard to match golf for the scope and expanse of what needs to be created. Bowling? Buy a couple of acres of land and construct 10 lanes with a bar nearby. Tennis? Two hard courts take up as much space as a suburban backyard; upkeep is minimal.

But building a golf course in the United States is a process that takes years. Finding 200 acres of suitable land near a reasonable population center is just the start. Attracting money and securing permits is another time-consuming venture.

Jacobson shakes his head at some of the public hearings he's endured in the U.S.

"One landowner said he didn't want a golf course because golfers are known to smoke cigars. He didn't want cigar smoke in his house," Jacobson recalled. "One said with drivers, the decibel of hitting the ball exceeded the sound range allowable."

Of course, China is no utopia. Jacobson had to redesign an entire hole in one of his ventures because it encompassed a rock land form that was significant to a village. At the same time, the market there is exploding. Hundreds of courses have been built in China in the last quarter-century with at least 20 more expected to open in the next few years.

Originally, golf exploded in the United States. In the 1880s, there were a handful of golfers in the country; by the first term of the Eisenhower Administration, the number had reached five million. Today, close to 30 million people play the game founded in Scotland.

But in 2008, golf is in decline by many measures. Rounds are down, as is the sale of equipment. On the pro tour, television ratings fell once Tiger Woods left the scene with a damaged knee after the U.S. Open at San Diego's Torrey Pines.

Though municipal courses are taking the brunt of the downturn (except perhaps Torrey Pines, which enjoyed $8 million in renovations before the Open), private courses are not immune to the pain. Take the case of Ravisloe Country Club in Homewood, Ill. After 107 years as a well-respected course, the 6,300-yard Donald Ross original was reported to have been put up for sale this fall with a price tag of $4.95 million. It is said only a few dozen members are left.

All in all, the golf course business was once as breathtaking as the ocean holes at Pebble Beach. These days, unfortunately, it's looking more like Rodney Dangerfield's wardrobe in "Caddyshack."

Reference no: EM132144235

Questions Cloud

What is the company weighted average cost of capital : Johnson Industries finances its project with 40% debt and 60% common stock. What is the company's weighted average cost of capital?
New product development : You are the vice president of marketing at Bottled Water Manufacturing company.
What is the percentile rank : a. What is the percentile rank for X = 550? b. What is the percentile rank for X = 650? c. What is the percentile rank for X = 450?
Compare briefly the major types of employment interviews : Compare briefly the major types of employment interviews ? What type is the most successful to conduct?
What is causing the leftward shift in demand for golf : Write a small paragraph (8 lines max) with a summary of the article and answer the following questions: What is causing the leftward shift in demand for golf?
How globalization has changed jobs in an organization : Why is it important for HR management to transform from being primarily administrative and operational to a more strategic contributor?
What will happen in each case if it is only temporary : Construct the AD, SRAS, and LRAS curves for an economy experiencing (a) full employment, (b) an economic boom, and (c) a recession.
Determine the mean and standard deviation of x : Determine the mean and standard deviation of x. Show all work. Just the answer, without supporting
HR Professionals often use online tools to find employees : HR Professionals often use online tools to find employees. What are the three most common online tools used in recruitment and attraction of new employees.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd