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What is cause marketing

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Reference no: EM133136840

From the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, address the following:

Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?

How was this campaign structured to achieve results? Provide an example to illustrate your point.

Reference no: EM133136840

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