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Question: 1. Briefly explain what is "Cambridge Analytica" scandal that hit Facebook few months ago "using your own words".
2. How different are Facebook treating European users compared to Americans regarding privacy settings? Why are they transferring most of their data from Europe to the U.S. servers?
3. In this week's material, we discussed a concept related to how companies try to offer products/services that would suit different international markets. This concept is called "Standardization vs. Adaptation".
1. Use an example to differentiate between Standardization andAdaptation.
2. Is the legal aspect that Facebook is dealing with "e.g., privacy setting" related to this concept (i.e., Standardization vs. Adaptation), or this concept is limited to product/service offerings?
Use Time New Roman, size 12 and double space.
These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition.
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