Reference no: EM132348159 , Length: word count:2600

Assignment -

1) Discussion: 500 Words, APA format. Please use in-text citations.

• Often, celebrities contract to endorse a product, but should they use the product regularly, or even like the product before they are allowed to claim that they "endorse" the product?
• If you were assigned to sell a product called "Sweet Treats" with the slogan, "so sweet, it will make you tweet," but you thought the product tasted sour, and not at all sweet, what would you do?
• Explore where the line is between harmlessly implying that someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.

2) Paper: 3 pages, APA format (please use in-text citations) and references should be below the assignment. Paper should be divided in these subtitles please:

• identifies all the relevant facts of the case
• articulates overarching ethical issues including the extent of George's responsibility to take action
• identifies the various stakeholders, and what is at stake for each one.
• poses possible alternatives and ethics of each alternative. Paper should explore the possible alternatives and ethics from the Utilitarian Perspective, the Rights Perspective, or the Justice Perspective
• identifies all practical constraints
• recommends a specific Geroge should take, directly answers the question "how should George respond?"
• is of high quality, writing is clear and professional, paper is organized and flows in a logical way
• conforms to the structural requirements including APA style guidelines for References.

Case Study: The Pizza Puzzle

Topic: Deceptive Advertising

Involved Parties:

• George Hansen, General Manager of Augusta Marigold Inn, a Subsidiary of Hospitality Enterprises
• Sharon Coombs, Food Services Manager, Augusta Marigold Inn

George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. Sharon Coombs is Restaurant and Food Services Manager for the Inn. She reports to George. Two years ago, Sharon noticed a decline in room service business, the highest margin portion of her operation. This decline coincided with an increase in the national sales of pizza delivery and carryout firms as well as an increase in the number of empty pizza boxes from these firms being left in guest rooms in the Inn. Her immediate response was to install a pizza oven in the kitchen and offer room service pizza to guests. The effort met with modest success, though it was well below her expectations. Questionnaires completed by departing guests revealed a problem of product quality.

Focusing on this problem, Sharon improved the Inn's pizza until blind taste tests judged it at least equal in quality to the products of the two major pizza delivery competitors in Augusta. Sales did not improve, convincing Sharon that the problem was a perceived mismatch between the hotel's image and guests' expectations of pizza makers. Guests simply did not seem to believe that the traditional steak and seafood restaurant at the Inn could make a high-quality, authentic pizza. Based on this conclusion, Sharon presented the following proposal to George:

Sales of room service pizza are stagnant due to guests' misperception that our product is lower in quality than that of competitors. This misperception is based on the belief that until we disassociate our pizza from the Marigold Inn name. Therefore, to capture more room service pizza business, we should create a 'Napoli Pizza' image for our guest room delivery service by:

• Preparing 'Napoli Pizza' brochures for each guest room, complete with a phone number with a prefix different from that of Marigold Inn.
• The number will reach a special phone in room service, which will be answered, Napoli Pizza, authentic Italian pizza from old, family recipes."
• Using special 'Napoli Pizza' boxes for delivering room service pizza to guests.
• Issuing 'Napoli Pizza' hats and jackets to room service personnel for use in pizza delivery. Room service waiters and waitresses will wear these garments to deliver pizza. They will change to their regular uniforms for other deliveries.

How should George respond to this proposal?

3) Discussion: 500 words, APA format, in- text citations

• What is business process reengineering? How is it different from incrementally improving a process?
• What is business process management? What role does it play in allowing a company to differentiate itself?
• Which ERP is the best? Do some original research and compare three leading ERP systems to each other.

4) Paper: 2 pages (APA format, in-text citations)

Submit a paper which is 3-4 pages in length (no more than 4-pages), exclusive of the reference page. Paper should be double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. The paper should cite at least three sources in APA format. One source can be one of your textbooks, if applicable.

• Develop a case report for the Amazon.com case using case report rubric and guidelines
• Case report must integrate your concepts and include some of the input of your peers from the discussion assignment conducted in the previous unit

5) Paper: 3 pages (APA format, in text citation. Follow prompt below)

Unit 4 introduced to the topics of The Internet of Things (IoT) and Big Data and we began to look at how they are connected. We live our daily lives perhaps somewhat oblivious to how we are a part of the IoT and how we contribute to the ever-growing warehouse of data that is collected every minute of every day. Yet the increasing connectedness of things to each other and to the internet is becoming more prevalent and it is changing the way business is done -- from our personal business to how entire industries operate. What we do know is that these things are affecting all industries and understanding how the data being collected is driving change is a key to staying relevant, viable and secure in the future.

For your Portfolio Activity:

• Consider your industry -- how does the IoT and Big Data currently play into your job, your organization and the industry? Are these two things connected and if so, how? If not, why?
• Critically reflect - how have the IoT and Big Data changed the way you do business? How has it changed the way your organization does business?
• Look ahead & evaluate -- how are IoT and Bid Data poised to change your job? Your Organization? Your Industry? Is your organization ready? What possible pitfalls do see? Does your organization have any limitations in this area? How might those limitations be ameliorated?

Address the above questions, as well as other areas that are relevant in a 3-page reflective paper. While you may need to do some research, this is not a research paper. You are being asked to look at the reality of the Big Data and our increasing connectedness and critically reflect. Be sure to cite any sources you use.

Note - Need 2600 words.