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Question 1: What Is Brand Revitalization? to get an overview of what is involved in revitalizing a mature brand, including the role of globalization.
Question 2: Suppose you own a shoe manufacturing firm that is going to begin selling shoes (your choice of type) in your chosen country (AUSTRALIA). Using the demographic breakdown of your chosen country (AUSTRALIA), choose at least one demographic for segmentation and identify a minimum of two target markets.
Question 3: Summarize the key reasons why you chose those particular demographics and target markets.
Discuss the strategies available to marker leader and the marker challengers. provide an example of the marker leader and the challenger in specific industry.
What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?
Explain the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective.
Why is sales managers' "incentive addiction" problematic? What are the potential consequences of such an addiction?
Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool.
Discuss Netflix Corporate culture and social responsibility. Describe the approaches of the organization on the selected two dimensions above.
What are the (a) special opportunities and (b) potential challenges for 3M in taking its Post it Flag Highlighter into international markets? (c) On which countries should 3M focus its marketing efforts?
Nestle Case Study- There is a total of three major cases for this class (Bank of America, Dove, and Nestle). The objective of these case studies is to put you in the role of a marketing manager
It's time to put together the business plan for Able Corporation for presentation to the SOS-C of Walden International. The outcome of this group project will be an individual presentation covering a detailed outline of FIVE SECTIONS of a business..
Explore the opportunities provided by technology for businesses. Apply principles of quantitative and qualitative research to business cases.
write a 1050- to 1400-word persuasive paper in which you select an organization with which you are familiar and present
What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for yo..
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