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What is brand positioning

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Reference no: EM133102166

1.) Business planning is an integrated process that involves planning at three levels of an organization. Describe the three levels and how they are integrated.

2) What is brand positioning? Describe four different positioning strategies, using examples to illustrate. Describe a brand that you think illustrates a clear positioning strategy.

3) Evaluate the role that package design plays in building a brand's image. What is the relationship between the package design and other forms of marketing communications?

Reference no: EM133102166

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