What is brand name-what is meant by brand equity

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Reference no: EM132242237

1. Why are contracts important in today's legal world? Are they ?

2. Consumer goods and services are generally classified into four specific categories. What are the four categories, and how do they differ? Give examples of products that are often included in each category.

3. What is a brand? What is a brand name? What is meant by brand equity?

Reference no: EM132242237

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