What is brand messaging that companies convey

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1. In the case of Nike vs Adidas, what is the brand messaging that the companies convey to their target audience? How are they trying to position themselves in the market?

2. Consider the ethical climate (internal or external) of your Delta Airlines and British Airways.. Describe the ethical issues and impact on the stakeholders. What has been/is being done to resolve these issues? Do you agree with these methods for resolution? If not, what might you do differently?

3. Research global implications such as advances in technology, a focus on sustainability and the environment, emerging markets and cultural and religious ideologis for British Airways. How might changing environmental factors affect organizational choices?

Reference no: EM132225345

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