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Assignment:
In this project you are going to give report on the topic of Brand Extension. Using your knowledge of the topic of Brand Extension and its impact on brand equity and by consulting academic and business papers, you are going to answer the below questions.
What is Brand Extension?
This is a research paper with the purpose of demonstrating your ability to analyze and evaluate a learned Marketing theory. Any scientific claim or opinion should be supported by evidence of scientific sources (Academic Journals, White Papers, case studies, etc.)
It is essential that you utilize this paper to also demonstrate critical thinking and analytical skills in addition to research skills of identifying qualified resources and using them to support your arguments and ideas.
Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff's Product-Market Expansion Grid
You are required to prepare a market cultural report on a country of your choosing. You are to provide insights on the culture of the host market , how it is different you're your home country and highlight what cultural factors to take..
Explain how international trade has altered the U. S. domestic manufacturing base. How has it made it more or less competitive
Which can be considered to be most profitable for Dunkin' Donuts? Explain why this can represent growth for the company.
Overseas Market Understanding - Clearly in order develop an International Marketing Strategy there is a need to develop a highly relevant and strong understanding of the agreed overseas market
what inferences can be drawn from the survey responses regarding the herbal-shampoo category? Discuss the implications of your analysis of Q1 for both the category and the brands involved in the study.
Demonstrate college-level communication through the composition of original materials in Standard English. What methods of performance evaluation might they use
Edgar received a text message from Groupon this morning, letting him know about an opportunity to take a series of 5 horseback riding lessons at a nearby stable for $199, a value of $400. Edgar has always wanted to try horseback riding, so he bought ..
The systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment
What are some of the metrics that tie back to engagement, promotion, and conversion, respectively? How do you think these metrics tie back to engagement.
Explain the differences between management and leadership, and how cultivating leadership skills in managers can benefit the organization
Candidates are required to research local and international pieces of legislation (as listed below) that may have influence on business opportunities and operations in the international market. The legislation and law required to be researched are..
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