What is brand equity, How are generic products different

What is brand equity

Assignment Help Management Theories

Reference no: EM131459482

Question: 1. How are generic products different from branded products? Generic products are characterized by plain labels, little or no advertising, and no brand names.

2. What is brand equity? Brand equity refers to the added value a certain brand name gives to a product in the marketplace.

Reference no: EM131459482

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