What is bob farrell chief guiding principle

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1. In the chapter from It's Not the Big that Eat the Small, It's the Fast that Eat the Slow, author Jason Jennings suggests guiding principles could be a more actionable substitute for formal strategic plans. Do you agree or not and why?

2. What is Bob Farrell's "Chief Guiding Principle" and incident in his business led him to adopt it?

3. How did his business change as a result?

Reference no: EM133222438

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