What is blue ocean strategy

Reference no: EM133664712

Question

What is Blue Ocean strategy? How does it compare with Red Ocean strategy? What weakness of traditional industry analysis is Blue Ocean strategy meant to point out? Why do Porter's Five Forces implicitly suggest a world of Red Ocean strategy? How does CosMc differ from McDonald's? What are its features and value proposition? How unique is it? Is CosMc a good example of an attempt at Blue Ocean strategy? What are its special advantages over competing types of products? To what extent does it create a new market space? Using the strategy canvas of Kim and Mauborgne (you can easily Google the tool), ask students to map the difference between CosMc and different fast-food and coffee chains. The strategy canvas is often used in conjunction with Blue Ocean Strategy. Ask students if their analysis shows that CocMc is really Blue Ocean Strategy.

Reference no: EM133664712

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