What is being said online about their brand

Assignment Help Operation Management
Reference no: EM132209455

Marketing managers like to know what is being said online about their brand—and their competitors. Social Mention is a service that searches social media and aggregates the content it finds. Go to www. socialmention.com and compare three tablet computers. Conduct three separate searches using “Apple iPad,” “Kindle Fire,” and “Microsoft Surface”— for each search in “All.” Which tablet has the most positive sentiment? Negative sentiment? What is the ratio of positive to negative sentiment for each tablet? Click on “negative” for each to learn the reasons for negative comments. Look at the measures of strength, sentiment, passion, and reach (hover over each to learn what it means) for each brand. How could this information be used by a marketing manager for the Microsoft Surface tablet computer? (William).

Reference no: EM132209455

Questions Cloud

Challenges associated with the performance appraisal system : The method of performance appraisal applied by the organization. Challenges associated with the performance appraisal system.
About your favorite candy bar or health protein-diet bar : Being sure to indicate which are features and benefits, share a message about your favorite candy bar or health protein/diet bar.
Not defense to negligence : Which of the following is NOT a defense to negligence? Which of the following is not a type of judgemental forecasting?
Explain couple of the pros and cons of transformational : Explain a couple of the pros and cons of transformational and transactional leadership.
What is being said online about their brand : Marketing managers like to know what is being said online about their brand—and their competitors.
Silky offers retailer revenue sharing contract : Assume that Silky offers retailer revenue sharing contract where retailer shares half the revenue on all sold shirts with Silky, and in return Silky reduces.
What is your prediction regarding future of currency : What is your prediction regarding the future of currency? Which currency will "reign", the euro, the US dollar, or the yuan?
Relationship between HRM and functional areas of HRM : Discuss the relationship between HRM, the functional areas of HRM, and organizational strategy.
Classical statistics with full factorial experiments : How many experiments do you need? How many would you need if you used five factors at two levels in classical statistics with full factorial experiments?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd