What is bad about using fear as an appeal in advertising

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Reference no: EM133271765

Assignment:

The Fear Appeal

What is good and bad about using fear as an appeal in advertising?

Why is too fear much it is ineffective?

If there is too much - how do people respond?

If there is too little fear it is ineffective?

How should it be used? What good and bad examples have you seen?

Reference no: EM133271765

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