What is at stake here for the company

Assignment Help Marketing Management

Reference no: EM133539428

Problem

Based on the "MediSys Corp: The IntensiCare Product Development Team" Case from Harvard Business Review by Anne Donnellon and Joshua D. Margolis. Answer the following questions:

I. A brief summary of the case, detailing the team's assessment of the current situation, and definition of problems, issues, and opportunities

II. Any analysis, conclusions, and recommendations for action. This section defends your definition of the problem and sets up the case for your answers to questions and/or recommended solutions by drawing references from the case facts and data.

III. Answer the below specific questions:

A. How well is this team performing, and why?

B. What forces are affecting the IntensiCare Team's Behavior, culture, and outcome?

C. What is at stake here for the company? How would you assess the situation at MediSys?

D. What should Merz do?

IV. If needed, this is optional/only if needed, add appendices as needed to support analysis and/or answers.

Reference no: EM133539428

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