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What is an opinion leader

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Reference no: EM133620968

Questions:

1. What is a reference group? (Associative, aspirational, dissociative)

2. What is an opinion leader?

3. What is word of mouth? Buzz marketing?

4. What are the five key elements of the promotion mix?

5. What is IMC?

6. What is the purpose of public relations?

7. Give some examples of sale promotion tools.

8. Best fits for each components: Advertising? PR? Sales Promotion? Personal selling?

9. Explain the concept of brand placement.

10. What are the various appeals used in advertising?

11. Develop a promotion mix strategy for a specific target market. This strategy needs to be consistent with positioning

12. What is direct marketing? How can direct marketing be most appreciated by the prospects/customers?

Reference no: EM133620968

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