What is an operational analytic

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Reference no: EM133096365

Exercise - Analytic Revolution

Task 1 Answer to Discussion Question:

1. What is an operational analytic? And how it is different from strategic analytic?

2. List and differentiate between different types of analytics?

3. Differentiate between Analytic 1.0, 2.0 and 3.0?

4. Explain how analytics are changing the business environment nowadays?

5. Discuss some of the applications of operational analytics.

6. Discuss different types of users of analytics.

7. In groups of 3 students analyze the differences between real-time analytics (streaming data processing) and non-real-time analytics (batch data processing).

Task 2 Case Study:

Study the Week 1 Case Study entitled "Harrah's High Payoff from Customer Information" and answer the questions below.

1. Discuss the factors that drove Harrah's customer relationship strategy.

2. Discuss whether Harrah's business and IT strategies were aligned, and what factors contributed to or detracted from achieving alignment.

3. Discuss the integration between Harrah's patron database and the marketing workbench.

4. Give examples of how Harrah's has implemented closed-loop marketing.

5. Does Harrah's have a sustainable competitive advantage? Can other companies duplicate what Harrah's has done? Discuss.

6. Discuss the privacy and security issues associated with what Harrah's is doing. Are there concerns and how can Harrah's address them?

Attachment:- Analytic Revolution.rar

Reference no: EM133096365

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