What is an integrated marketing communications strategy

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Discussion Post: Integrated Marketing Communications Strategy

Answer the following questions.

1. What is an integrated marketing communications strategy?

2. What are the components of a promotional (communications) mix?

3. How does a company determine what promotional channels to utilize for its integrated marketing communications plan?

4. What are the different promotional mix components and the budget impact for each component?

5. Select the promotional mix for Pfizer and the underlying premise for the selected venues.

6. What traditional (print, broadcast) and non-traditional (digital) marketing campaigns and strategies should be used?

Reference no: EM133203976

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