What is an important contribution of the results of these

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Question: What is an important contribution of the results of these studies? There really isn't an important contribution of these results when compared to current research on the topic. Results of these studies demonstrate that when consumers are aware of the presence of subliminal messaging in advertising, they are prepared to protect themselves against such messages. Results of these studies replicate previous research on the effect of subliminal messaging in advertising.

 

 

Reference no: EM133573455

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