What is an evoked set of brands

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Reference no: EM133558250

Please select only one (1) of the following questions to discuss in a minimum of 100 words. Also, please remember to read and respond to at least one other student's responses.

1) Discuss what an evoked set of brands is and why it is important for entrepreneurs to strive for that AND share an example of an evoked set of brands you hold for a specific category, e.g. beverages, fast food restaurants, etc.

2) Discuss how Claritas Prizm Premier lifestyle clusters can aid in segmentation and discuss the lifestyle group that most resembles you.

3) Discuss the differences between direct, indirect, and distant competition citing specific examples.

Reference no: EM133558250

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