What is advertisement-what is branded entertainment

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Reference no: EM132159301

a. What is advertisement? What is branded entertainment? Provide an example of each.

b. Choose any 4 execution styles and describe one advertisement for each. This ad can be from any media (tv, radio, web, magazine, etc). Please use a different ad for each style.

c. Define/discuss the following: reach, frequency and impact.

d. How does content marketing differ from traditional advertising? Explain the POES framework.

Reference no: EM132159301

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