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What is a vertical marketing system

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Question: 1. What is a vertical marketing system? Identify examples of the three types of VMSs.

2. List the services performed by wholesalers. For whom is each service performed?

3. What is the basic difference between a merchant wholesaler and an agent?

4. Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories?

Reference no: EM131462655

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