What is a total market strategy

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Question 1: What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.

Question 2: What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.

Question 3: What is the significance of complex consumer buying behavior and the level of consumer involvement to marketers?

Question 4: How is the need recognition triggered in the buyer decision making process? Provide examples of the two different types of triggers.

Reference no: EM133248975

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